To What Extent is BP Guilty of Greenwashing Literature review

To What Extent is BP Guilty of Greenwashing - Literature review ExampleThe Concise Oxford English Dictionary defines greenwashing as disinformation disseminated by an organization so as to present an environmentally responsible public image. It is argued that the presence of the countersign in the dictionary indicates the growing trend of this phenomenon among corporations.The trend of greenwashing seems to be on the rise as oil companies, known to reap heavily from degradation of the soil, pollution of the air and world(prenominal) warming, realize that they have to re-present themselves as partners towards global climate solutions, manufacturers of automobiles, jets and airplanes realise they can launder their image even as they promote their products and companies in all industries realize the importance of presenting their activities and products as climate-friendly, to make socially conscious investors and consumers more comfortable with purchase their products. In most case s, the green propaganda is also aimed at achieving an unfair advantage over competitors (BPs Rebranding,2005).Deen (2002) reports that the wave of greenwashing began more than a decade and a half back, in 1990, when on Earth Day millions of people across the world gather to protest the declining health of the planet. This made it glaringly clear to the several multinational corporations that the average human had started to enlist interest in the wellbeing of his environment.British Petroleum (BP)... The company also owns 23 refineries and 32 chemical substance manufacturing plants around the world (BPs Rebranding, 2005).In mid-2000, BP launched one of the most expensive public relations and advertising candidacy in recent times, representing the company as an environmental-friendly one and introducing a new slogan Beyond Petroleum. In marches with the campaign, the chief of the company was quoted as saying The time to consider the policy dimensions of climate change is non whe n the link between greenhouse gases and climate change is conclusively proven, but when the possibility cannot be discounted and is interpreted seriously by the society of which we are part. We in BP have reached that point. During the course of the campaign, BP touted itself as the global leader in producing the cleanest burning fossil fuel, the first company to introduce cleaner burning fuels to umteen of the worlds most polluted cities and the largest producer of solar energy in the world (BPs Rebranding, 2005).