Hospitals and health centres. Negative Media Exposure on Management Dissertation

Hospitals and health centres. Negative Media Exposure on Management Practices - Dissertation Example The study will analyse how patients who are also members of the public are affected by negative media exposure of the hospitals or health centres that they visit. Based on the statistics, the study will make come up with recommendations that health institutions facing negative media exposure can apply to handle negative publicity. The world has experienced immense growth of mass media over the past few decades (Herrick 2012, p.3). At the same time, many countries all over the world have experienced significant democratization allowing for media freedom. This is very critical since the mass media plays a crucial role in informing citizens of what is happening in the country and beyond. However, its impact in the corporate world has been prodigious. In this regard, mass media has been helpful in revealing the status of an organization in terms of management practices whether good or bad. Nevertheless, Stareva (2013) indicates that most organizations often want news regarding the organization to be publicized through mass media when the organization appears to be doing well. This is because the good news about the company helps in selling the company to potential investors. For example, organizations tend to rash to publicize their financial accounts through the media when the organization happens to have made massive profits. This also applies when an organization receives an award for good performance.