George Orwell and the Necessity of Honesty

Vladimir Lenin, the first leader of the Soviet Union, once stated A lie told ofttimes enough becomes the truth. In times of inclusive deception, it is only innate for humanity to be blinded by the truth in a vast sea of lies to the point in which the act of telling the truth becomes revolutionary. In George Orwells 1984, society is led by the fabrication of the truth in an attempt to urinate a improve world. But this attempt merely creates a society built upon lies and corruption.Through this fiction, George Orwell comments on the necessity for humans to tell the truth and confront lies, deceit, and lie because humanity go away face detrimental consequences if they do non. Orwell stresses the importance of humanity to tell the truth by addressing the consequences of dishonesty inflicted on the human race. In the novel 1984, the Partys slogan, Who controls the past controls the future. Who controls the present controls the past, reveals the governments pursuit to control all a spects of peoples lives.By altering history, the Party has controlling power of the present, limiting the mental independence of its subjects by controlling their interpretations of the past. Individuals are forbidden to keep any account of their past, such as photographs and documents, and all recordings, great or small languish away into a shadow-world in which, finally, even the date of the year is uncertain. Therefore, the members of the society are willing to believe in any truth the Party feeds them.Due to the corporate trust of authority, humanity would become highly infantile and foolish. Just as infants depend on their parents guidance, all of human kind would act as little children, relying on authority to direct them to the truth. People would virtually have no memory of the past, so they would have no experience of emotions and would not know what emotions truly are. As a result, Orwell suggests that people would not grow as human beings because they would be willing to believe in anything authority tells them, without doubting the fallacy of it.In turn, humans would not be able to distinguish right from wrong. Orwell comments on the necessity for humans to confront lies, deceit, and prevarication because humans will face insanity if they do not. In the novel, when Winston is confined in the Ministry of Love, OBrien holds up four fingers and commands Winston to say he is holding up five fingers, despite the falsehood of that statement. Yet, Winston continually says four and is physically tortured as a result. Until he can no longer endure the disturb, Winston finally clamors, Five. Five. Five. But OBrien accuses Winston of lying and inflicts more excruciating pain on him. Once again, OBrien asks, How many fingers am I holding up, Winston? Winston then cries, I dont know. I dont know. I dont knowFour, five, sixin all honesty I dont know This reveals that human confrontation with lies, deceit, and prevarication leads to absolute insanity. Orwe ll comments on the practice of doublethink as very immoral and psychologically damaging to the human mind. This in turn will affect the happiness of humans, leaving them without go for and a reason to live.Thus, the main point of humankind would be serve the government and please authority. The search for even the simplest truth among the greatest lies can be treacherous because it easy for humans to be blinded by the truth. Through the novel 1984, Orwell voices his abhorrence on the human attempt in creating a perfect world, and he greatly accentuates the human need for humans to tell the truth and confront lies, deceit, and prevarication. Eventually, if humankind does not do exactly this, the future of society will lead to an ultimate demise.

China’s Crackdown On Tibet

Since 1951, when Chinese rule over Tibet was established, capital of Red China has well-tried hard to stifle Tibetan culture, religion, and language (Demick, 2008a). In 1959, Chinese troops brutally suppressed a failed Tibetan uprising against China which resulted in the flight of the Dalai genus genus Lama, the Tibetan spiritual leader, and tens of thousands of Tibetans to India where they proclaimed a regimen-in-exile (Demick, 2008b).patronage the central governments heavy investments in Tibets infrastructure and strengthener of the portions tourism industry for the last decade which led to a 14% GDP growth outrank in 2007 and the emergence of a new middle class in capital of Tibet, Tibets capital, the recent economic achievements failed to win Tibetans loyalty to capital of Red China. More and to a greater extent Han Chinese, the countrys majority population, shoot come to the role in recent years making up approximately 50% of Lhasa population and be the true beneficiari es of economic growth.Tibetans also oppose the hardline policies adopted by the local party leader, Zhang Qingli, aiming at restricting religious settle on the population and undermining the authority of the Dalai Lama who is revered in Tibet (Trashing the capital of Red China Road). Mid-March protests in Tibet The last month protests in Tibet were sparked on March 10th by three ampere-second or so monks in Lhasa staging a peaceful demonstration to mark the day of remembrance of a failed 1959 revolt against Chinese rule and urging the government to set free imprisoned colleagues.Protests move on March 14th shortly after two monks had been beaten by police officers. These demonstrations by hundreds of Buddhistic monks and local Tibetan residents turned violent and resulted in clashes with the police forces and burning of shops owned by Han Chinese residents. Protests quickly spread to the monasteries of Ganden, Drepung, and Sera, Page 2 and also took place in Amdo province wher e the Dalai Lama had been born (Magnier, 2008a).Thousands of people also attacked a local police station, vandalized several police cars, and raised Tibets national flag, banned by the Chinese government. At least ten people were reported to be killed in Lhasa as a result of debauchery and clashes there. On March 15th, the rebellion erupted also in the holy city of Xiahe. (Magnier, 2008b). The police forces surrounded the area and ordered foreigners to evacuate the region. The demonstrations were dispersed, m either Tibetan monks and residents beaten and arrested.By March 17th, despite the presence of Chinese security forces deployed to the region, the rioting spread to Sichuan, Gansu, Qinghai provinces, areas with respectable ethnic Tibetan populations, and resulted in eighty deaths (Demick, 2008b). The government selected media images and stories for broadcasting in order to describe Tibetans and Buddhist monks as the aggressors and the Chinese state as a dupe and, thus, succeed ed in winning sympathy and support among the Han Chinese.capital of Red China accused the Dalai Lama and his self-proclaimed government-in-exile of being the mastermind behind the riots in Tibet and portrayed the protests as a conflict between the Chinese and the Tibetans stirring up feelings of anger and fear among the former and appealing to their nationalistic sentiments (Magnier, 2008c). The Dalai Lama, by contrast, called for nonviolence but he admitted at a conference in Dharamsala, India, attended by many foreign journalists that he was powerless to stop the riots as Tibetans, being fed up with Beijing repressive regime, have became more and more violent and radicalized (Demick, 2008b).Methods such as telephone tapping, Internet filtering, and travelling restrictions were used by the security units to block any information or news about the rioting and its suppression. Chinese press also criticized foreign journalists accusing them of distorting the occurrences about the r ioting in Tibet and of exaggerating the brutality with which they were suppressed. On March Page 3 26th, Beijing officials selected some two dozen foreign journalists that were allowed to visit Lhasa for the first time after the events there to show the damage caused by Tibetans ( refreshing to the Olympics). Beijings predicamentTibet has been a restive area in China for decades and its current uprising, apart from being the most formidable one since 1959, also takes place at the most inconvenient moment when Beijing prepares to host the 2008 pass Olympics next August. The violent riots in Tibet and the brutality with which Beijing responded have attracted the attention of the worlds leaders as well as human rights groups many of whom now call for a boycott of the Olympics (Demick, 2008b). The 72-year quondam(a) Dalai Lama, by contrast, said that the Chinese people deserve to host the 2008 Summer Olympics emphasizing that he opposes their boycotting (Magnier, 2008c). philanthro py demonstrations have been held around the world whose participants have tried to disrupt the passage of the Olympic Games torch in Europe, the USA, and Asia demanding that Beijing start the negotiations with the Dalai Lama to resolve the conflict peacefully and ease control over Tibet (Torch stock trilogy). Frances President Nicolas Sarkozy, Britains Prime Minister Gordon Brown, and Polands Prime Minister Donald Tusk have already announced they may not attend the chess opening honoring of the Olympics scheduled for August eighth if China does not resume its talks with the Dalai Lama (Elegant, 2008).Obama and Clinton, the Democratic candidates for the US presidency, believe Bush should boycott it, too. With the protests spreading further in Tibet, more critics of China forget be galvanized around the world and more westward leaders will be pressed to ignore the Beijings opening ceremony (Torch song trilogy). The way China deals with the current riots in Tibet is brutal, but no t as brutal, however, as it was in 1989 when the last big protests erupted in Lhasa.Beijing has to show relative restraint because of the forthcoming Olympics and the reaction of the supranational Page 4 community to the events in Tibet. On the one hand, the government top-ranking officials are aware of the incident that for Tibetans the Games are a perfect chance to bring the attention of foreign governments to their situation under Beijings rule and with the help of other Tibetans living abroad to put more pressure on the government to give them religious and political freedom.So Beijing is forced to forbear from any grating suppression of the rioting it preferred to use in the past. On the other hand, the government cant ease the crackdown as it worries that ethnic minorities in other parts of China may get recreate to revolt, too, if the Tibetan dissident movement is not suppressed. It concerns in particular the far region of Xinjiang in western China which is populated by restive Muslim Uighurs (Trashing the Beijing Road).Besides, any compromise with or yielding to the Dalai Lama and Tibetans may undermine Beijings authority inside China now that government leaders succeeded in fueling nationalist sentiments among its citizens who believe that Tibetan territory belongs to China (Elegant, 2008). The US military position on China-Tibet conflict After the telephone conversation between President Bush and Chinas president Hu Jintao on March 26th, Bush said China was ready to hold talks with the Dalai Lama (Welcome to the Olympics).For the Bush administration abuse of human rights in Tibet is undoubtedly an important issue. However, the administration is opposed to any boycotting of the 2008 Summer Olympics as some European leaders propose because it is aware that such steps will publicly humiliate the entire Chinese society, not just its government, and will not resolve the problem. The fact is that the list of the US issues with China includes also No rth Korea and Iran and their nuclear weapons. These are the countries on which Beijing has influence and can persuade them to give up their WMD programs.Chinese cooperation on Darfur is also desperately needed. So instead of shaming China, the Bush administration has chosen to Page 5 follow a wiser policy and urged Beijing to start serious talks with the Dalai Lama persuading the Chinese that he can help pacify the region and that this move is in Chinas interest as well. Besides, the Dalai Lama who has an enormous influence on Tibetans has said on several occasions that he seeks only cultural autonomy, not independence (Boycott opening ceremonies).REFERENCES 1. Boycott opening ceremonies. (2008, April 21). Newsweek. Retrieved April 22, 2008 from the domain of a function childlike Web http//www.newsweek.com/id/131761 2. Demick, B. (2008a, March 13). Tibetan monks protest Chinese rule. Los Angeles multiplication on the Web. Retrieved April 18, 2008 from the World Wide Web http//www .latimes.com/news/la-fg-tibet13mar13,0,4684975.story 3. Demick, B. (2008b, March 17). Tibet protests spread in China. Los Angeles propagation on the Web. Retrieved April 18, 2008 from the World Wide Web http//www.latimes.com/news/la-fg-tibet17mar17,0,6519991.story 4. Elegant, S. (2008, April 10). Chinas Olympic shame. Time magazine. Retrieved April 18, 2008 from the World Wide Web http//www.time.com/time/magazine/article/0,9171,1729704,00.html 5. Magnier, M. (2008a, March 15). 10 reported dead in Tibet rioting. Los Angeles Times on the Web. Retrieved April 18, 2008 from the World Wide Web http//www.latimes.com/news/la-fg-tibet15mar15,0,5602483.story 6. Magnier, M. (2008b, March 16). China cracks down in Tibet and beyond as protests spread. Los Angeles Times on the Web. Retrieved April 18, 2008 from the World Wide Web http//www.latimes.com/news/la-fg-tibet16mar16,0,6720285,full.story 7. Magnier, M. (2008c, March 17). China plays victim for its audience. Los Angeles Times on the Web. Retrieved April 18, 2008 from the World Wide Web http//www.latimes.com/news/la-fg-chispin17mar17,0,6547698.story?track=ntothtml 8. Torch song trilogy. (2008, April 10). The Economist. Retrieved April 18, 2008 from the World Wide Web http//www.economist.com/world/asia/displaystory.cfm?story_id=11016360 9. Trashing the Beijing Road. (2008, March 19). The Economist. Retrieved April 18, 2008 from the World Wide Web http//www.economist.com/world/asia/displaystory.cfm?story_id=10875823 10. Welcome to the Olympics. (2008, March 27). The Economist. Retrieved April 18, 2008 from the World Wide Web http//www.economist.com/world/asia/displaystory.cfm?story_id=10925708

Analysis of John Keats’ “On the Sonnet” Essay

In John Keats On the Sonnet, he urges partner poets to not let their poetic genius, their chew over die, because it is confined to the parameters of then-current Petrarchan and Shakespearean praise forms. While he follows uncomplete form, (thus requiring further analysis to determine the logic of his song), his use of symbolism makes his message more than clear.He starts the poem with an allusion to Andromeda, who, according to Greek myth, was chained to a rock so that she would be devoured by a ocean monster (Norton 799). He uses this image to represent the fate of rhyme, if it follows the unsatisfactory form of either Petrarchan or Shakespearean sonnets. This image is portrayed in the first three lines, If by dull rhymes our English must be chained, /And like Andromeda, the sonnet sweet /Fettered, in spite of pain and loveliness, which can be translated as If our verse line must be confined by the current sonnet forms, and face the fate of Andromeda, despite our minute at tentionthen.The second clause of the thought introduced in lines one through three, the implied then, is found in lines cardinal through nine. Keats writes, Let us find, if we must be constrained, /Sandals more inter twine and complete /To fit the in the raw foot of Poesy /Let us inspect the lyre, and weigh the stress /Of every chord, and see what may be gained /By ear industrious, and attention meet. According to the footnote provided in Norton, Poesy refers to a collect voiced in a letter, in which Keats wrote out this poem and then discussed his impatience with the traditional Petrarchan and Shakespearean sonnet forms I have been endeavoring to discover a better sonnet stanza than we have.The word lyre can believe harp, but can as well as be a symbol for nomenclature poetry, and chord can implicate a string of a musical instrument, such as a harp, but can also refer to poetry, according to the Oxford English Dictionary. With this in mind, lines four through nine can be c ons align to mean, if we must be chained like this, then lets find intricately woven sandals, (symbolic of new, undiscovered sonnet forms Keats need), to fulfill my need lets inspect the harp (symbolic of lyric poetry), and listen to every chord (continuing the metaphor of theharp, chords are symbolic of lines within lyric poetry), and lets see what we can accomplish through careful listening and attention.Finally, in the last five lines of the sonnet, Keats at once addresses his fellow poets as misers, which has a double meaning. According to the Oxford English Dictionary, misers meat poets, but it also means miserable people. This intentional word pun expresses Keats view that poets are currently miserable, because of the inadequacy of the current sonnet forms. In lines ten through fourteen, he writes, Misers of sound and syllable, no less /Than Midas of his coinage, let us be /Jealous of dead leaves in the talk-wreath crown /So, if we may not let the Muse be free, /She go out be bound with garlands of her own. Midas was a king who had the power to turn everything that he touched into gold. According to Norton, avaricious meant suspiciously watchful.Also, in reference to the bay-wreath crown, according to the sixth footnote, The bay tree was sacred to Apollo, god of poetry, and bay wreaths came to symbolize true poetic achievement. The withering of the bay tree is sometimes considered an omen of death. Keats continued the thought, implying that when the leaves of the bay-wreath crown, which represents true poetic achievement, begin to die, they are a warning of death to that very piece of poetry. Finally Muse refers to a poets inspiration, which may be killed once it is bound by the dying leaves (garland) of the bay-wreath crown, which is accomplished by not using ones Muse to its fullest creative potential. These lines can thus be translated as Fellow miserable/ frustrated poets, lets be suspiciously watchful of omens of death to our poetry if we do no t let our inspiration run free, it will die too.John Keats, obviously disillusioned by the available forms through which to write poetry, expresses his dissatisfaction in his sonnet, On the Sonnet. Because he uses an ambiguous, unidentifiable sonnet form, kinda of the Shakespearean or the Petrarchan sonnet forms, the integrity of his argument is not undermined. In this way, not only does he express his hatred for the current sonnet forms, but refuses to use them as he communicates this frustration in his own sonnet.

Online Learning V.S Traditional Classroom Learning

I recall whether it is online information or traditional socio-economic class acquisition both should be taken into consideration when formulation to further education. I personally did not consider the facts when I decided to further my education. I had started out(p) in a traditional classroom but soon after realized it was not the responsibility choice. It was hard to fully apply myself when I was imageing a traditional classroom because I was a guideing wife and baffle. Online learning and traditional learning will show that both of these are undischarged options depending on who the student may be and which educational program the student has chosen.Online learning and traditional learning each take for their merits and faults. Online microscope stages give become a perfect option for individuals who may not be able to enroll in a traditional classroom. When you compare the two learning classes, the biggest difference is that students canvas online have the flexib ility to attend classes at their make pace and judgment of conviction. In a campus-based classroom they ask that students attend class a certain number of quantify every week, at specific times. tralatitious class learning may not be the option for community who have children or work long hours.Learning online would be a better option for these people because they can make their own schedule for when they will attend class. Both online and traditional classes give students the opportunity to interact with other students and their professors. With a traditional classroom you can interact with students and professors face -to -face. In online learning there is no face- to -face interaction with classmates or instructors. Online learning interaction can consist of chat rooms, e-mail, main forums, and over the telephone.Traditional class students have a better advantage of understanding the materials because they can have that one on- one time with the instructor face- to -face. It may be a little harder for online students to grasp the materials because they do not have that face- to -face interaction. Online learning and traditional class learning work assignments are similar and different in their own ways. In both online and traditional learning classes you still have assignments that have to be completed by a certain time.In the traditional class your assignments are done on paper and with online learning you have to submit your assignments on the computer. Also with traditional class learning one has the opportunity to present in front of their classmates, while online students do not have that option. They are only able to present their presentations to the instructors. In both classes you still have kinfolkwork and you have to participate in class. Online learning requires you to participate and attend class a certain number of times but there is no specific times or days.They have the option to decide when that will be but with traditional class y ou have to attend class every day you are scheduled and participate every day. Earning a layer at a traditional college can be very expensive but obtaining a online degree can be a lot less expensive for students. Exceptionally less, but they offer students the resembling loan and grant benefits offered at a traditional college. Online schools and traditional schools offer the same financial forethought packages. Students who attend a traditional class usually have to pay traveling cost and alert cost.Online learning students do not have to pay these extra costs because they are learning from home and that requires no traveling. Also with online schools you do not have to pay for facilities like residence halls, dining halls, gyms and libraries. nearly provide access to virtual libraries and some even have partnerships with local facilities. There are many similarities and differences between online learning and traditional class learning. The facts show that both are great opt ions to consider, depending upon the person and his or her day- to- day schedule.One method to determine how well online learning and traditional class learning susceptibility work for you is to consider the benefits and disadvantages of both. Researching and planning ahead can help a person in decision making which would better fit his or her inescapably. I have found online learning to better fit my needs because I can make my own schedule concerning attending class. I am a mother and wife so I have many responsibilities and this option gives me time to take care of my crime syndicate while still being able to obtain a degree at my own pace. Do the research to see which one is the duty option for you at this time in your life.Most people think that their decision to go to college only affects them but it affects your family also. You have to still be able to do for your family and handle your business at home. I also suggest if you are attending a traditional college and it s eems to be too overwhelming for you at times you should really consider trying the online learning. Becoming made in life depends on the choices you make throughout life, whether they be good or bad choices. So choose wisely which learning class be it online learning or traditional learning is right for you and your family.

My view on scent of woman

This film Is about a young art object make outd Charles who studies In a middle school and the e Thanksgiving Day he wants to go dental rest home with his family, but he has not enough moon y so he Is going to move as a companion of Colonel Frank who Is a strange, blind, Ion Ely man. First, Charles wants to finish this task for money, but when he lives with the Colonel, he finds himself. On the other hand, there Is a terrible thing disturbs him, w hither he should split up the true about who have done the thing which makes the head master embarrassing and have done for(p) the school rule.The headmaster tells Chart sees that if he doesnt tell him the true he will be fired. At the end, he doesnt tell who d this thing, and Frank is proud of him, the students from this school also cheer up of r him. In my opinion, this film is very good. Not only because of its wonderful story but also I t tell us that we should maintain our principle. Nowadays, more and more people are selfish, b ut Charles notify maintain his principle, its difficult for him to do that. Because he doesnt tell the true that he will be fired.At first, I see this films name, I think this film maybe about the woman, but when I finish this film, I know that this is not about Oman but about two men. I am moved by this film, because there are many reasons for me to move by this film. The most moved screen is that when the woman says that t Charles wont be fired from school, almost all students cheer up for him. That is not only Charles own(prenominal) win but also the spirit that keeping principles win. In this film, there is another man who makes me impressed, his name is Frank.Frank is blind, an d because of this makes him go to the bottom of tone, but the tourism of New York hell him find himself, and he finds the spiritedness passion again. Nowadays, more and more persons lose themselves they are selfish, dishonest, and s nobles. They lose their person. But in our conjunction there also are people like Charles. So when we meet the setbacks, we should remember the Colonels word Persons life Juju SST a few decades, the most important thing Is to not let their own, and malting a com plate soul. Because of a broken leg missing arm Is not the ugliest, Incompleteness Is t he soul of the ugliest

Public Health Promotion Strategy

Public wellness Promotion Strategy of Lhuntse Introduction Public wellness is the first priority of a nation as health is the chief priority to man. According to the American Public Health Association, APHA(2001), public health as the practice of preventing diseases and promoting good health indoors groups of raft from small communities to entire countries. The functions of public health include preventing epidemics, monitoring health status of the population, developing policies and laws to hold dear health, providing health c ar services at all costs and all activities related to benefiting public and their health.Bhutan, within the confines of China in the north and India in the south, was a late bloomer in to development. Now, 90% of the population has access to basic health care services delivered through a network of 29 hospitals, 176 Basic Health Units and 541 outreach clinics. Of the twenty Dzongkhags or districts in Bhutan, Lhuentse dzongkhag is one of the least develop ed with eight gewogs. about of the villages are still in accessible with omit of roads and electricity. one hospital, 11 Basic Health Units and 31 issuereach clinics render public health services in the dzongkhag.About 50% of the households take for access to piped deglutition water cater. (Ninth five year plan, Bhutan, n. d). This paper plans to focus on studying the public health firmament scenario in the particular dzongkhag and improving it. Purpose of the action plan Purpose of the action plan is to instigate various factors such as followings To improve maternal health care, it is very essential to provide goodly manner of health services to improve maternal health care to pee-pee pregnancy safe. scrams education, Mothers education is the basic knowledge of parenting. To Improvement in food supply and sanitation, improvements in food supply and sanitation will lead to increase life spans and reduce disease. Initiatives taken by the health services such as clean dri nking water supply and hygiene directly help in improvement in food supply and sanitation. To Reduce in Poverty, to make reduction in poverty line . To Change living standard, with the development taking place in the country, living standard of the people has been rapidly changed.Public health Issues and Concerns Lhuentse Dzongkhags has the concern over the issues related to public health as follows As the morbidity among the children under five year of age and all pregnant women and women in child bearing age was accounted to , Male-767 and Female-642. (PHCB, pg. 191). The number of deliveries of the new born babies attended by health professionals was 90 pregnant women, whereas, the number of deliverie not attended was recorded to -231 cases as noted in (PHCB, pg. 04). According to PHCB, 2005,The Dzongkhag has excessively noted the increase in the number of disables that was numbered to 990 people and most were disabled to seeing that was recorded to-327 people. (PHCB,pg. 211) close to of the people in the Dzongkhag had limited access to safe drinking water with the account of 253 households having piped water within house and 2377 households having piped water outside house. (PHCB, pg. 222) 5.The people in the Dzongkhag had limited acces to basic health facility of right(a) toilet. As, 2143 households had the accessibility to pit latrine and 423 households had no latrines at all (PHCB, pg. 241). The issues similarly includes, Maternal and child health The lack of nutrition in the diet track to malnutrition Outbreak of infectious diseases The high alcohol consumption leading to increase in alcohol related diseases (Liver cirrhosis). Public Health Promotion StrategyTheir strategies put emphasis on improvement of note of services, development of human and institutional capacity, and decentralization with focus on rural access. 1. Enhance the quality of health services To improve the quality of services and further consolidate the infrastructure. Standa rdization and quality assurance, focus on diagnostic and healing aspects, and use of appropriate technology. 2. To reach the inaccessible population There are still population groups who are not reached satisfactorily by the health services.Taking into account all of the problems and factors, Out Reach Clinics (ORCs) have been constructed and organized. 3. Strengthen traditional medicine system The traditional medicine system is organism strengthened with the emphasis on human resource development through the Institute of Traditional Medicine. This has also been included in the ordinary health services at the hospital. The capacity and productivity of the Pharmaceutical Units have been increased.

Advertising Media Identification Essay Example | Topics and Well Written Essays - 1000 words

Advertising Media Identification - Essay good exampleThese include future employ custodyt of the children, and the importance and nature of social interaction, which varies significantly between the two advertisings ground on gender. Gender has long been something that has been of greatest awe to advertisers and to the advertising consuming public. It is of concern to advertisers because it is an incredibly consequential part of identity, and advertisers need to tap into identity needs to understand how to best sell to the public. It is of great concern for the public, however, because the public wants to be able to resist advertisers having undue influence on the development of those identities. These concerns argon peculiarly prevalent in the case of advertising for children. For some time the main concern of gender advertising has been associated with the main concern for advertising for adults body image. Childrens advertisers tended to fall into the same techniques as adv ertisers for adults do portrait limited diversity in physical attri besideses usually meaning body type and skin twist . But an emerging trend, demonstrated by two advertisements for Lego products, traditional Lego marketed towards boys and a new line, Lego Friends, marketed towards girls,... Both suspenders therefore go on to enjoy their products in varied ways. When delving beyond the superficial, however, it becomes immediately clear that these two ads atomic number 18 non in fact word picture similar things at all, but are rather portraying very different things in regards to the appropriate work roles of people of different gender. The voiceover in the Lego advertisement describes a heavily masculine world view, where a mans home is his fortress, and the father and son pair then go on to build a house together (Lego 2011). The emphasis here is on social organization, and the images support this emphasis not only is the house always growing and getting new additions, fr om towers and turrets to walls, windows and propellers, but the colors and patterns mixed with those additions is constantly changing and rotating, indicating a flurry of activity on the part of the builders, who are constantly innovating and changing their structure. This thus not-so-subtly implies that a proper occupation for male-gendered people is to build things, to be involved with construction and with that kind of physical/mental labor, and that mans nature involves constantly tinkering and innovating to construct new things. It is thus not a stretch to argue that this advertisement perpetuates jobs that require those traits as being male roles engineers who cannot stop tinkering, construction workers, architects and so on. This advertisement clearly sets out a number of characteristics that male-identified people should possess, and then makes those correspond with jobs and hobbies that men should thus supposedly be engaging in things that involve using their hands and th eir heads. While the Lego advertisement is somewhat subtle in its